The Abu Dhabi Tourism Authority (ADTA) organized the second edition of the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition, that took place in Abu Dhabi from April 8th till the 10th, 2008. The key aim was to tap the immense growth opportunities that the high-yielding Business Tourism sector offers as the UAE's largest emirate to move forward with its ambitious tourism development agenda.
Travco ADNH, Travco’s latest division office based in Abu Dhabi - a potential venture with Abu Dhabi National Hotels - partook in this event that offered the opportunity to signify Travco’s strong presence in this booming Emirate. Travco Oman also took advantage of the occasion to advertise its expertise and the sound establishment in the region. Travco ADNH was represented by Mr. Aymen Fouad, branch manager, and Travco Oman was represented by its General Manager, Ms. Jacquie Blaylock.

The three-day high-profile gathering of decision-makers of Meetings, Incentives, Exhibitions and Conferences (MICE) industry provided an ideal platform to reach out to the global players and enable them to take a closer look at the business tourism potential of Abu Dhabi and the robust growth opportunities regionally.

The ADTA's specific strategic objectives are to position Abu Dhabi as the premier business tourism destination in the world. The event enabled to create better awareness of the destination and effective networking to attract MICE business from different parts of the world.