On September 15th 2008, Travco established a new retail office in Sohag, Egypt. As part of its expansion plan across the country, this one marks the company’s 10th retail office in Egypt, and will be followed by over 10 more in the next 3 years. The purpose of the branch is to provide a full range of travel solutions such as travel packages, ticketing, and hotel accommodation to residents of Sohag, and neighboring cities.

Sohag is planned to be one of new tourist hot spots in Egypt, with several projects in the pipeline. An International Airport is in the works, as well as plans for a 90-kilometer road between Kharga and Sohag which will be an extension to an Upper Egypt-Red Sea road to be finalized in September 2009. This road will link Qena, Sohag and Assiut to the Red Sea governorate. Additionally the Misr Company for Sound and Light will also examine means of establishing projects in the governorate in light of the growing number of influx tourists in the governorate, which hit 350,000 in 2007, and is expected to rise.