In December 2008, Egypt will host the first online tourism conference. With the growing importance of online marketing, leading Middle East tourism organizations have endorsed the Electronic Union of Travel Industry (EUOTI) online marketing conference, which will be held between 15 and 19 December 2008 in Sharm El Sheikh.

Speakers of the event include leading companies such as Google and Microsoft, leading international universities, the UN World Tourism Organization and Canadian e-Tourism Council. Managed by the international organization of IFITT, together with the collaboration of the Arab Travel Organization (ATO), the EUOTI conference is held under the supervision of the League of Arab states and the Egyptian Ministry of Tourism authorities.

The main objective of the conference is to create awareness, educate and update travel industry producers and concerned people with the latest etravel e-marketing, and e- enable them to achieve best sales and profits with commerce strategies to the minimum effort and human power, as recently proved that around 52% of the worldwide ecommerce is covered by the e-travel industry.